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Find out brand's nicknames using big data
Why do I need this answer?
In a free-to-make-comments online world, a successful strategy is built around listening to the right people and discover insightful comments. In order to achieve this, first thing first is to know how your audience calls you. You do not just analyze why they call you in that way, you may also find out related topics discussing about you on that "name".
What can you get?
- Total number of aliases for this brand
- Most popular associated aliases being called for this brand in Hong Kong
- The discussed posts about these aliases
How does the answer help?
- Find out aliases of the brand to see if they are having positive or negative
- Mitigate the damages of the brand's public image before it is too late
- Cover all comments on how the public thinks about the brand
- Check for the current public sentiment of this brand
How does it work?
The answer is a result of using A.I. and NLP (Natural Language Processing). We go through all topics and posts about the brand in Hong Kong major media and social media, finding which aliases are highly correlated with them.